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Jeune Label


When Jeune Label founder and mum-of-two Else struggled to find high-quality staple pieces that were not overpriced and overdone in graphics and motifs, she decided to create her own label. She believes children's garments need to be fun, adaptable and withstand the test of time, fashion trends, drink spills and park thrills! Her collections are designed so that children are comfortable wearing them around the house but can be just as functional and practical during family adventures.

At Jeune Label, you will find everyday 'elevated' staple pieces that can be matched with various garments in your child’s wardrobe. Fashion that is versatile, fresh and young; with a nod to classic styles (and no tractors or unicorns in sight!). Their garments are expressive through our picks of textiles, curated graphics and design and beautiful colourways

Being a mum to multiple littlees, Else also expects the clothing to be passed down from sibling to sibling/ cousin/ friend/ neighbour / or your colleagues' friend's niece.. whoever it is getting passed down to - quality and wearability are both guaranteed.

Trauve - Kids & Baby


Baby and parent bonding is a natural development. Trauve's kids & baby collections makes it easy and simple. Pampering kids becomes a breeze even for working parents. Take a look at Trauve's kids & baby products like burpee cloths, baby nest liners, recycled rain jackets and reusable wet bags. Feel happy and at peace when your kids are safe with our new collections. Made using quality materials, our burpee cloths are soft and comfy to use anywhere. With multiple choices of colours and sizes, choose your favourite. Baby nest liners are a thick sheet that makes for a great alternative to blankets as it is soft and gentle on your baby’s skin.

Designed from an organic terry towel, our insert collections let keep your newborn warm at night, even as you change their diaper or feed them. Our baby nest liner products keep your baby safe and comfortable while sleeping, even in case of accidents. Our baby nest liners are inserts that fit the Bubnest. They are made of an absorbent material to protect the baby nest from accidental leaks and mess.

The kids & baby products make you feel good about your purchase. Our kids' rain jackets collections are made from 100% recycled single-use plastic bottles and are incredibly durable. Use our reusable wet bag products to hold soiled clothing like nappies and wet swimsuits to seal in odours and wetness. With space-saving properties, our breathable and lightweight rain jackets are convenient and easy to store. You can shop these collections to gift a new mother or her newborn. This one-stop shop is a great choice to purchase essentials for kids and babies.

Jeune Label


When Jeune Label founder and mum-of-two Else struggled to find high-quality staple pieces that were not overpriced and overdone in graphics and motifs, she decided to create her own label. She believes children's garments need to be fun, adaptable and withstand the test of time, fashion trends, drink spills and park thrills! Her collections are designed so that children are comfortable wearing them around the house but can be just as functional and practical during family adventures.

At Jeune Label, you will find everyday 'elevated' staple pieces that can be matched with various garments in your child’s wardrobe. Fashion that is versatile, fresh and young; with a nod to classic styles (and no tractors or unicorns in sight!). Their garments are expressive through our picks of textiles, curated graphics and design and beautiful colourways

Being a mum to multiple littlees, Else also expects the clothing to be passed down from sibling to sibling/ cousin/ friend/ neighbour / or your colleagues' friend's niece.. whoever it is getting passed down to - quality and wearability are both guaranteed.