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Jeune Label


When Jeune Label founder and mum-of-two Else struggled to find high-quality staple pieces that were not overpriced and overdone in graphics and motifs, she decided to create her own label. She believes children's garments need to be fun, adaptable and withstand the test of time, fashion trends, drink spills and park thrills! Her collections are designed so that children are comfortable wearing them around the house but can be just as functional and practical during family adventures.

At Jeune Label, you will find everyday 'elevated' staple pieces that can be matched with various garments in your child’s wardrobe. Fashion that is versatile, fresh and young; with a nod to classic styles (and no tractors or unicorns in sight!). Their garments are expressive through our picks of textiles, curated graphics and design and beautiful colourways

Being a mum to multiple littlees, Else also expects the clothing to be passed down from sibling to sibling/ cousin/ friend/ neighbour / or your colleagues' friend's niece.. whoever it is getting passed down to - quality and wearability are both guaranteed.

Trauve - Baby Boy Swimwear


Dress your baby for their first swim in the Trauve swimwear. Trauve’s baby boy swimwear is both sustainable and fashionable. The one-piece swimsuit offers full-coverage UV protection without sacrificing on comfort or style. Made from quality polyester, it is soft and breathable, so your little one will feel comfortable throughout the day. The swimwear products are also skin-friendly and you don't have to worry about any skin irritation. Enjoy the summer at the beach or the pool with peace of mind knowing that your little one is safe and protected in their Trauve’s Swimsuit.

The Trauve swimwear’s soft texture ensures comfort for baby. Easily get them in and out of the water and let them experience fun and water play. Cute prints add to the charm. Trauve baby swimwear features snap leg opening for convenient nappy-changing. Put the sun hat on the little head to offer full body and bottom coverage for protection from the sun and sand alike. Mix and match swimsuits with bucket or flap hats to complete your baby’s vacation-ready ensemble! Add these sun protective swimsuits to your baby's wardrobe today and get them covered in style too!

All of Trauve’s cute bathing suits are made with stretchy, quick-drying material for movement and comfort. These swimwear products come in a variety of colours to choose from and are suitable for play or swim. We also have a collection of rashies for your growing child. You can pair them with your favourite bottoms for a casual day at the beach or dress them up for a night on the town. Our products are made of high-quality fabric that is fade-resistant and durable while still feeling soft and comfortable. They come in a wide range of styles to suit your every need. We strive to provide you with 100% satisfaction in every shopping experience with our 100% Australian-owned brands.

Jeune Label


When Jeune Label founder and mum-of-two Else struggled to find high-quality staple pieces that were not overpriced and overdone in graphics and motifs, she decided to create her own label. She believes children's garments need to be fun, adaptable and withstand the test of time, fashion trends, drink spills and park thrills! Her collections are designed so that children are comfortable wearing them around the house but can be just as functional and practical during family adventures.

At Jeune Label, you will find everyday 'elevated' staple pieces that can be matched with various garments in your child’s wardrobe. Fashion that is versatile, fresh and young; with a nod to classic styles (and no tractors or unicorns in sight!). Their garments are expressive through our picks of textiles, curated graphics and design and beautiful colourways

Being a mum to multiple littlees, Else also expects the clothing to be passed down from sibling to sibling/ cousin/ friend/ neighbour / or your colleagues' friend's niece.. whoever it is getting passed down to - quality and wearability are both guaranteed.